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TOV Forums > Today's Reading Links > > Re: Honda Ranks #1 in Website Usaiblity for 3rd Year in a Row

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TSX69
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Honda Ranks #1 in Website Usaiblity for 3rd Year in a Row    (Score: 1, Normal) 07-27-2010 13:31
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J.D. Power & Associates Reports:
For Automotive Manufacturer Websites, Striking the Right Balance b/n Branding & Usability is Key to Satisfying Vehicle Shoppers

Manufacturer Web Site Ranking


(Based on a 1,000-point scale)

Honda
871


Kia
868


Mazda
866


Acura
860


Infiniti
860


Lincoln
857


Hyundai
854


Nissan
854


BMW
852


MINI
852


GMC
848


Suzuki
847


Mercury
846


Ford
844


Lexus
843


Mercedes-Benz
842


Mitsubishi
842


Porsche
842


Subaru
840


Volkswagen
840


Dodge
838


Industry Average
838



Jeep
837


Chrysler
827


Toyota
826


Chevrolet
824


Buick
818


Volvo
818


Land Rover
815


smart
813


Jaguar
805


Audi
804


Scion
800


Cadillac
798
gofast182
Profile for gofast182
Re: Honda Ranks #1 in Website Usaiblity for 3rd Year in a Row    (Score: 1, Normal) 07-28-2010 09:47
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Their site is pretty good. I just wish they'd TURN THE DAMN SOUND OFF for the little flash movies on each model's page. It's ANNOYING and loud. It either interrupts what I'm already listening to *by choice* or wakes up the whole house if I'm looking something up late and don't catch the volume in time.
siegen
Profile for siegen
Re: Honda Ranks #1 in Website Usaiblity for 3rd Year in a Row    (Score: 1, Normal) 07-28-2010 13:18
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No surprise here. Honda's website is also the fastest to load among all the major automakers. See my automaker website load times compilation.



The results in seconds. Blue bar is delay for model selector availability, red bar is delay for entire site to finish. See the link above for more details and graphs.

80honda
Profile for 80honda
Re: Honda Ranks #1 in Website Usaiblity for 3rd Year in a Row    (Score: 1, Normal) 07-28-2010 13:42
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What I like about the Honda site, you can quickly pull up the specifications on all the cars. Some other autobrands make it difficult or next to impossible.
80honda
Profile for 80honda
Re: Honda Ranks #1 in Website Usaiblity for 3rd Year in a Row    (Score: 1, Normal) 07-28-2010 13:46
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siegen wrote:
No surprise here. Honda's website is also the fastest to load among all the major automakers. ...



Interesting how the Government Motors has the slowest websites. They must rely on a lot of flash. About six months ago, the ads GM was running of websites were causing my FireFox to freeze, or have a sever delay.

It was very annoying, and I never figured out a way around them. A flash programming bug I guess.
gofast182
Profile for gofast182
Re: Honda Ranks #1 in Website Usaiblity for 3rd Year in a Row    (Score: 1, Normal) 07-28-2010 14:16
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80honda wrote:
What I like about the Honda site, you can quickly pull up the specifications on all the cars. Some other autobrands make it difficult or next to impossible.

Absolutely! I was looking for detailed specs. on the new Ford Mustang last week after an article I read triggered a curiosity. I left Ford's site 10 minutes later having not found my answer.
gofast182
Profile for gofast182
Re: Honda Ranks #1 in Website Usaiblity for 3rd Year in a Row    (Score: 1, Normal) 07-28-2010 14:22
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gofast182 wrote:
80honda wrote:
What I like about the Honda site, you can quickly pull up the specifications on all the cars. Some other autobrands make it difficult or next to impossible.

Absolutely! I was looking for detailed specs. on the new Ford Mustang last week after an article I read triggered a curiosity. I left Ford's site 10 minutes later having not found my answer.


On the other hand I helped a friend find some info. on the specs. of a Civic VP about two weeks ago, I had my answer from Honda's site in literally 1 minute (granted I already knew where I was going).
Potenza
Profile for Potenza
Re: Honda Ranks #1 in Website Usaiblity for 3rd Year in a Row    (Score: 1, Normal) 07-28-2010 19:22
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gofast182 wrote:
80honda wrote:
What I like about the Honda site, you can quickly pull up the specifications on all the cars. Some other autobrands make it difficult or next to impossible.
Absolutely! I was looking for detailed specs. on the new Ford Mustang last week after an article I read triggered a curiosity. I left Ford's site 10 minutes later having not found my answer.

I'm with both of you. Honda's site is not perfect, but it's the best I've found. Any time I visit other sites it takes me forever to find information, and sometimes I never find what I'm looking for. Ford's is pretty bad.
DCR
Profile for DCR
Re: Honda Ranks #1 in Website Usaiblity for 3rd Year in a Row    (Score: 1, Normal) 07-28-2010 23:59
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Honda uses Inquira for their search indexing, which is why you will find anything you are looking for if you use their search function.

When we were in the process of building demos for our budget pitch, I used Honda's site for examples of how the search tech worked. We got the money, I was part of the team who implemented Inquira for my company, and still to this day support all aspects of it.
siegen
Profile for siegen
Re: Honda Ranks #1 in Website Usaiblity for 3rd Year in a Row    (Score: 1, Normal) 07-29-2010 11:35
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DCR wrote:
Honda uses Inquira for their search indexing, which is why you will find anything you are looking for if you use their search function.


I don't think I've ever used the search engine on their site. There's really no need to. All the information is available and presented logically. Even at hondanews.com information is well organized.

The only time I've had to use search is when looking for things on Honda's world site; like an IMA cut-away or history of vtec article.
 
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